Spurgeon Christina - Advertising And New Media - Paperback Childrens Title: The Sorcerer's Tale Faith

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Spurgeon Christina - Advertising And New Media - Paperback Childrens Title: The Sorcerer's Tale FaithBinding: Paperback Description: This comprehensive introduction explores the evolving relationship between new media advertising and new media consumers. Tracing the shift from 'mass to 'my media Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising with examples drawn from the US a the UK Europe Australia and the peoples Republic of China.