Burgers Koen - Strategic Alliance Management - Paperback Local History Barcode: 9780231200059

Barcode: 9780231200059

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Burgers Koen - Strategic Alliance Management - Paperback Local History Barcode: 9780231200059Binding: Paperback Description: Strategic Alliance Management presents an academically grounded alliance development framework detailing eight stages of alliance development with consideration for specific management challenges. For each stage readers are presented with theoretical insights evidence based managerial guidelines and a business case illustration. Other chapters consider alliance attributes alliance competences and alliance challenges and