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Jeffery Mark - Data - Driven Marketing The 15 Metrics Everyone In Marketing Should Know - Hardcover Animals & Society This item's title is: TouchBinding: Hardcover Description: Named BEST Marketing BOOK OF 2011 BY THE American Marketingassociation How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Title: Data Driven Marketing The 15 Metrics Everyone In Marketing Should Know Author(s): Jeffery Mark