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Mcdonald Malcolm - Malcolm Mcdonald On Marketing Planning Understanding Marketing Plans And Strategy - Paperback Operetta The book focuses on describingBinding: Paperback Description: Benefit from clear and concise guidance to the benefits of rigorous marketing planning demonstrating how to produce a marketing plan which works in the real world. Title: Malcolm Mcdonald On Marketing Planning Understanding Marketing Plans And Strategy Author(s): Mcdonald Malcolm Publisher: Kogan Page Ltd Barcode: 9780749478216 Pages: 192 Pages Publication Date: 11 29 2016 Category: Sales & Marketing