Paul Mitchell Platinum Blonde Violet Shampoo Beauty Use before and after swimming

Use before and after swimming for added protection and also after all aerosol dry shampoo

Hold Factor: 4

flexible hold to the hair

Tailor-made paste shades

Plus they won’t be ruined by bleach or tint…now that’s Salon Smart

Paul Mitchell Platinum Blonde Violet Shampoo Beauty Use before and after swimmingMaintain bright, vibrant hair with Paul Mitchell Platinum Blonde Violet Shampoo, the professional purple shampoo that neutralises unwanted brassy tones in light to medium blonde, silver, grey, or white hair. Infused with a violet tint, this gentle shampoo eliminates brassiness while hydrating and softening strands for smooth, luminous hair. Gentle enough for daily use, its the perfect addition to your blonde, silver, or grey haircare routine for