Fattal Alexander L. - Guerrilla Marketing Counterinsurgency And Capitalism In Colombia - Paperback Uprisings In this Very Short Introduction

In this Very Short Introduction historian David A

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Fattal Alexander L. - Guerrilla Marketing Counterinsurgency And Capitalism In Colombia - Paperback Uprisings In this Very Short IntroductionBinding: Paperback Description: Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing