Luna David (City University Of New York Usa) - The Language Of Branding Theory Strategies And Tactics - Paperback Romance Barcode: 196587769918

Barcode: 196587769918

Description: A gift book combining wise and witty words with photographs of the mysterious nocturnal birds that have long captured our hearts and imaginations

Barcode: 9780300248050

Title: Hurricane Lizards And Plastic Squid : The Fraught And Fascinating Biology Of Climate Change

Publication Date: 2/6/2021

Luna David (City University Of New York Usa) - The Language Of Branding Theory Strategies And Tactics - Paperback Romance Barcode: 196587769918Binding: Paperback Description: The Language of Branding: Theory Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais an anthropologist engaged in market research they show how understanding the power of language can