Johnson Michael - Branding In Five And A Half Steps - Hardcover Christian Counselling Barcode: 9780198879350

Barcode: 9780198879350

Artist: Sun Kil Moon

Artist: Matti Klein

In addition the book will be relevant to courses on corporate governance and strategic transformation at the executive and MB a levels

Barcode: 9780310343431

Johnson Michael - Branding In Five And A Half Steps - Hardcover Christian Counselling Barcode: 9780198879350Binding: Hardcover Description: Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio johnson banks is responsible for the rebranding of many notable clients including Virgin Atlantic Think London BFI Christian Aid and MORE TH> N and he has garnered a plethora of awards in the process. In Branding Johnson strips everyday brands down to their basic components with case studies that enable us to understand why