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Thompson Alex - Essentials Of Marketing Theory And Practice For A Marketing Career - Paperback Social Groups He thinks it's a reactionBinding: Paperback Description: This comprehensive textbook introduces students to all the core principles of marketing practice using an employability focused approach. Essentials of Marketing is underpinned by six pillars which flow through each chapter: marketing ethics sustainability stakeholder engagement globalisation the power of new media and measuring success. The book demystifies theory by placing it in contexts which are recognisable to a