Lu Pierre Xiao - International Luxury Brand Strategy - Paperback Sport & The Law (Naval Postgraduate School Monterey Usa)

(Naval Postgraduate School Monterey Usa)

This item's title is: 200 Motels Ost (50Th Anniversary) (6CD Box Set)

Barcode: 9780826494092

Barcode: 5060467887656

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Lu Pierre Xiao - International Luxury Brand Strategy - Paperback Sport & The Law (Naval Postgraduate School Monterey Usa)Binding: Paperback Description: This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It