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The packaging looked almost identical to the genuine products, with names tweaked just enough to dodge trademark violations: Pall Mall became "Pell Mell," Camel turned into "Cemal," and Lucky Strike became "Bucky Strike." Marketed directly toward children, these candies invited kids to play at being grown-ups

Then, in 1955, Philip Morris introduced innovations in cigarette packaging, such as cigarette cards and the flip-top cigarette box

Parallel evidence from studies of e-cigarettes tells a similar story

What is the Purpose of Filters in Cigarettes and Puff Impact

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