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Marlboro Story Profile, Founder, History, CEO, Founded Famous Cigarette Companies SuccessStory The Real Marlboro Man The Atlantic Robert Norris became widely recognized as the Marlboro Man after being recruited in 1954, when advertising executives spotted him on his Colorado ranch with his children. He went on to appear in Marlboro Kids in the '70s, in Search of Cigarettes and Adulthood Filter Welcome to Marlboro Country: Philip Morris Stakes a Last Claim in the West The Atlantic Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share

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