Lew's Custom Gen 3 Casting Reel Maps Available in various colors to

Available in various colors to suit your local waters

A lifelike urchin-style bait designed for maximum effectiveness

The Zoom Brush Hogs are the most popular of the new generation of 'creature baits' on the market today

delivers crisp and responsive darting action

the HC115 Jerk bait excels in a wide range of conditions from cold-water twitching to high-speed retrieves and features a weight-transfer system that ensures long and accurate casts in windy conditions

Lew's Custom Gen 3 Casting Reel Maps Available in various colors toThe first reel Lews has made using a 30mm aluminum frame and spool, the Lew's Custom Gen 3 Casting Reel is packed with innovations like the new ParaMag RX radial magnetic braking system to allow anglers to dial in their presentation and stand apart from the pack. Featuring a 10 bearing system with double shielded stainless steel ball bearings, anglers enjoy super smooth retrieves and the contoured & comfortable Pro Power Knobs paired with the aluminum