Thornton Melon's Tall & Fat - Women's T-Shirt fletch1 and Del Rio was where

and Del Rio was where Friday nights meant something

preposterous

Rocket Bowl stood as Chatsworth's space-age gathering place during the mid-century boom of the 1950s and 1960s

A weathered high-contrast white portrait of Indiana Jones in his fedora sits at the center

" completing a purely typographic layout styled after 1950s small-business signage

Thornton Melon's Tall & Fat - Women's T-Shirt fletch1 and Del Rio was whereNaming your retail empire "Tall & Fat" is the kind of radical honesty that makes every focus group consultant weep. Melon built 150 locations by refusing to pretend big guys wanted to shop somewhere called "The Slender Gentleman." Inspired by Back to School. The Details: Arched white retro serif text reads "THORNTON MELON'S" above a rounded triangular badge with a white to light blue gradient fill and dark border, containing "TALL FAT" in blue bubble