Lee I. H. Ian (Loyola University Chicago) - International Business Strategy Rethinking The Foundations Of Global Corporate Success - Paperback Libraries Barcode: 824833060549
Lee I. H. Ian (Loyola University Chicago) - International Business Strategy Rethinking The Foundations Of Global Corporate Success - Paperback Libraries Barcode: 824833060549Binding: Paperback Description: Now in its third edition this core textbook for advanced undergraduate graduate and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MN Es). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective rooted in theory and practice. The discussion also includes unique
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