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Making the Marlboro Man Big Tobacco in the Big Apple: The Marlboro Story The Center for the Study of Tobacco and Society Vintage 1970s Marlboro Cigarettes Original Advertisement Etsy Norway The Marlboro Man was the iconic face of Marlboro's filtered cigarette campaign, created by ad agency Leo Burnett in the 1950s. Initially launched to rebrand Marlboro as a rugged, masculine choice, the An Unfiltered Oral History of the Marlboro Man Interesting fact: Philip Morris Commercials (1950s1970s) Before modern regulations, the iconic Marlboro Man was originally conceived to make filtered cigarettes appear more masculine. The campaign was so successful that it
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